Search Engine Optimization on Google
Search Engine Optimization is a process that involves making your website rank in the search engines like Google, Yahoo and other big player’s like Bing etc. It focuses on increasing user awareness of your website for maximum potential audience. So, to be more effective your site will need high ranking SEO. But how does it come into play and what is the role of SEO in improving user experience and growth? Let me try my best to share with you the complete answer to all these questions…
The key thing that you must understand is the fact that Search Engine Optimization on Google plays an important part in getting more users and thus they get more engagement. If we look at this from an overall perspective Search Engine Optimization makes sense because there are multiple factors which go together to help us rank our websites higher within search engine results and to attract more and more traffic. The first factor that you must understand is organic ranking. Organic ranking is where sites get the most visibility on search engines, not only on those of main players like Google, Yahoo etc. and that is called natural ranking. You can see how Google rankings actually work, if you want to understand better the theory behind it.
Second and crucial factor is backlinks. Backlinks are basically links between any two pages within your website or any other kind of content. For instance, lets say that you own a website “Catchy Branding in India” which has 2 pages “Graphic Design” and “Customized Content Writing”. If the link between these pages gets updated within your website then you can expect to see a lot of traffic coming from both organic and backlinks engines. Now its time to start optimizing your website so that it is as active as possible on search engines, but before doing that let me tell you why we should optimize our website for maximum success — SEO!!!! What exactly is SEO, and why is it necessary?
Read more: 11 Best Blogspot SEO Tips For Bloggers
Let me share you with a brief explanation and then provide you with an overview of the whole process.
SEO stands for Search Engine Optimizing. This means that we are trying to make websites rank better on all searched terms, using keywords. And to do that we would need to target the right audiences. We might have heard of targeting people who type particular words and phrases such as “buyer person” or “buyer persona” but it doesn’t really work that way. There should be people who type general keywords “Buyer person” and “buyer persona”. Now, one of the biggest question we face is how that person can come to understand what we are looking for? Search Engine Optimization solves that problem which will eventually lead to more sales and conversion rates!
And now we can think about something that is important when we optimize our website: meta tags. Meta tags are text tags that we add to every page or blog post to improve it ranking. Using meta tag, you can enhance the chances that you will increase the number of targeted traffic, which means more revenues and more revenue sources for the whole company. Thus, meta tags help us improve brand image so that we don’t lose more customers, increase income and therefore overall business. By adding meta tags to our website we have increased organic traffic which results in additional customer base. Since we are ranking high for specific keywords, we get more clicks and revenue from it too!
Now that we know what is SEO, what is meta tags, etc. So, going forward let’s talk about some simple ways of improving your website’s visibility or ranking on search engines. One of the easiest way to ensure you do that, is by creating a solid structure. A building is essential for long term success. As you can imagine the website is a product that many consumers enjoy buying and the owners like. Therefore, it needs to stand out from the rest. Well, let us take a quick dive into website building aspects and then move on to search engine optimization aspects.
SEO Structure
When it comes to web building a structure is the most important aspect. Here the foundation of the entire website is built. A structure is made up of different elements like layout, navigation, SEO and search engine placement. All these elements will contribute immensely to creating an attractive website which generates a large amount of traffic. So it is the best idea to select the best of them all. I propose some easy tips to build a good structure.
Layout: When it comes to search engine optimization, it would be best if your website is well built with an uncluttered design. A great example is this article: “How to Create Effective Website Structures.” In the last section on it, you can find a short guide to create stunning homepages. Don’t forget to leave comments to let us know how much of improvement you can make.
Navigation: Another very important element of website structure, and also an important aspect of successful search engine optimization, is the navigation of your website. Navigation is what helps searchers to explore new features and resources easily. An excellent example of this navigation is this article: “1 Step Guide to Creating a Mobile Friendly Site.” Keep in mind that using proper and efficient navigation is not rocket science, and hence the benefits that it delivers on your website are immense. But keep in mind that if you use bad navigation on your website, it becomes a drag and it will take away your visitors from visiting your website. Hence, always make sure you make the best use of your browser, and its extensions! These extensions help in providing a smooth and pleasant user experience on your site. Also, you can explore newer features and options that you never even knew existed!
Search Engine Optimization (SEO)
Now I want to talk about how we can search engines rank our website. Well, we must be aware of SEO. But before that let’s understand some basics…
Search engines: According to search engines, “search engines are computer systems used to index web pages in order to surface relevant results to searchers (‘search engines’). Searches are organized and ranked based on a given algorithm (e.g., Google’s query-based ranking).
Google: “This is the primary source and destination for Internet data.” (Dunning, 2006 p. 21), it serves over 600 million searches per day (that is about 50 billion searches per year), and according to GSA (2013), “Google’s information and web analytics team estimates that their search engine engine result and publisher recommendation systems collectively serve billions of searchers per month.”(p. 11).
Yahoo: This is the second largest search engine, it is estimated that it served 2.3 billion searches per month in 2013. Besides serving millions of queries in a day for almost 700 million users. From all of the above, we can see that it is also possible to use search engines to earn more revenue. However, before we get into that, let me remind you that a search engine like Google is more than just a collection of web pages and ad tech. It is an automated platform built on a powerful database system capable of generating results faster and more accurate than humans. That said here are some basic things to remember to use search engines for your website:
Use the free tool: Use the free tool available on the internet. Free tools are the best and its more cost effective when compared to the paid services.
Content creation strategy: Avoid using static images and videos as a content creation strategy. Instead consider using dynamic content. They have proven to increase click through rate and customer satisfaction rate.
Use keyword research: Many search engines provide free sample keywords for web pages to test your website, and how much traffic that brings. Then test again on those keywords which worked well.
SEO is no longer limited to just making a website attractive to searchers. With the power of Search Engine Optimization and advanced machine learning algorithms, they can also predict user behavior patterns and generate relevant ads to encourage more clicks on your website. The search engines can also suggest helpful suggestions and advertisements to push your marketing efforts further.
Conclusion
SEO is the newest buzz word that changes the whole concept of digital marketing and hence we need to constantly stay up to date with current trends and strategies to remain ahead in today’s competitive arena. Whether our website is small or massive, we must maintain our ranking and always optimize our products to capture the attention of the masses.
To achieve that goal, we must invest ourselves in finding the right combination of quality content creation and technical support. And that will give us the chance to optimize our website for search engine rankings. For more in-depth information read the full article linked above.
